Problem: Internal struggles on brand direction, tone, voice, and lack of brand continuity throughout company materials.

Work: Interviewed the founding team to capture their vision and ideals, conducted consumer research, created a strategic brand brief, crafted a brand touchpoint guide, and created a tone and feel for the brand. We also reviewed agency proposals to select an agency of record.

Results: Consensus from the founding team on the new direction, tone, and feel. We set the foundation for more cohesive branding.

Role: Brand Strategy Consultant.