Challenge: Increase revenue and get out of the red.
Work: Conducted a full brand and business review, in which we identified inefficiencies in EMR, insurance collection, and profit centers. Our focus turned to solve internal business problems.
We created a medical club, with a 3-tier monthly subscription fee. We also improved the patient intake system and insurance pre-approval processes.
Results: With improved EMR and insurance intake efficiencies, the business was out of the red within months and able to handle a higher volume of new patients. We created a solid foundation for growth and additional promotional work.
Roles: Business, Brand, and Innovation Consultant.